Hurr, the London-based fashion rental start-up, has bagged €4.7 million, which will enable the firm to significantly empower women to enhance the lifespan of their wardrobes.
The funding round was led by Octopus Ventures with participation from D4 Ventures and Ascension.
With a continual focus on sustainability, Hurr offers shortcuts to having a sustainable and on-trend wardrobe, through renting, monthly refreshes and/or purchasing pre-owned apparels.
Notably, HURR wants to empower its community to extend the lifespan and usability of its clothes – and, importantly, look good while doing it.
Here it is important to state that HURR has been pioneering the rental revolution in the UK ever since it was unveiled two years back.
Earlier this year, Hurr had secured a deal with resale fashion platform Depop with the aim to power the circular economy.
Also Read: Luxury rental platform Hurr partners with fashion e-tailer Depop
Hurr has set up a unique hybrid business model that includes peer-to-peer fashion rentals and direct partnerships with over 85 exclusive fashion partners.
