Denim giant Levi’s has filed a lawsuit against fashion designer Philipp Plein, alleging trademark infringement, as per reports. The dispute centres around the use of a garment tab, a feature that closely resembles Levi’s iconic red tab, which has been a hallmark of the brand for over 80 years.
The denim giant has long protected its unique identities and has filed similar lawsuits over time. Luxury brands like Coperni and Brunello Cucinelli were also been sued by Levi’s earlier this year.
Calling out the ‘nearly identical’ tabs present in Philipp Plein’s, the denim company argues that the use of tabs by the designer intends to ‘confuse consumers’ and ‘dilute the distinctiveness’ of the Levi’s brand.
Levi’s contends that its tab trademark, introduced in 1936, is a crucial element of its brand identity, recognised globally as a symbol of authenticity and quality. The company emphasises the historical significance of the tab, pointing to its role in American manufacturing during World War II and its inclusion in renowned museums like the Smithsonian.
This legal battle underscores the importance of trademarks in the fashion industry. Levi’s aims to safeguard its legacy and ensure the continued integrity of its iconic brand.
