The KHHK or the KH House of Khaddar has decided to enter the Indian retail industry following the brand’s enormous success in the direct-to-consumer online market and will now be available at ‘Collage’, a boutique shop in Chennai that houses some of the most well-known national brands.
Interestingly, KHHK is already retailing in various locations in the United States of America with Chicago being its headquarters.
The team led by renowned actor Kamal Haasan in collaboration with top designer Amritha Ram plans to roll out its collection— the brand had earlier this year, unveiled their collection ‘Warp and Weft’ at the Paris Fashion Week and recently showcased their new collection at the New York Fashion Week as well— not only across India but also internationally, with the Middle East being the next overseas location, as it makes its foray into the Indian retail space for the first time.
Commenting on the same, Amritha Ram says, “It’s been an exciting journey, this one year of KHHK. We launched last year with our Fall/Winter in Chicago, and began 2022 with revolutionary fabric of Khaddar. We blended Khaddar and denim and presented Khaddar Denim edit at the Paris Fashion Week. We participated in one ofthe biggest trade shows in United States at Las Vegas Convention. We are retailing in about 8 outlets other than the one in Chicago in United States. We closed the year on a high note at the New York Sustainability series – A Fashion Week. We started off the brand saying Redefining Khadi and now I think we should change the caption to Redefined Khadi. It feels very exciting, and it’s been a great journey with Kamal Haasan Sir. His vision never goes wrong, right from trying to put together a photo shoot to putting together a collection, he is always there giving his inputs which are very quirky, unique and special. Now we are off to retailing at one of the prestigious store ‘Collage’. The store is known for its hand-curated collections. We are looking forward to this next leg of our journey and have a lot more coming next year.”
