JD Williams has launched a new premium collection called Anthology, targeting midlife women and featuring ‘must-have staples’ for AW ’23 in sizes 8 to 32.
Davina McCall, a TV host and brand ambassador for JD Williams, is one of the women showcasing the new line, which consists of sophisticated and fashionable necessities with tailoring taking centre stage.
Along with a belted trench coat, a Crombie-style coat and leather motorcycle jackets in black and mahogany red, the collection also includes a satin dress, leather pants, a leather midi skirt, woven shirts and crew and V-neck knits.
Sarah Welsh, CEO of Retail at N Brown Group, owner of JD Williams, said, “At JD Williams, we are on a journey to empower women by offering our customers inclusive, high-quality, well-fitting fashion.”
According to the firm, the line is made with premium fabrics and finer features to enable ‘sophisticated and contemporary’ outfit building while still providing versatility.
