Flipkart-owned India’s leading fashion retailer Jabong is set to expand its portfolio of brands by adding 25 new international fashion labels on its marketplace during the ongoing ‘What’s In’ festival.
The five-day-long festival that will run from 22-26 September will see Jabong introducing global leading brands such as GAP, Superdry, Armani Jeans, Satya Paul, Ted Baker and others.
In a statement issued, Gaurav Kackar, Head of Brand, Jabong, shared, “The five-day carnival celebrates the latest in global fashion. During these 5 days, Jabong will introduce and provide the Autumn Winter range of some of the biggest global brands to its customers.”
Along with the new brands, the e-retailer will also be offering over 50,000 fresh styles across all of its global brands to provide the latest trends from the world to its customers.
Notably, in a bid to come out of the shadow of its parent brand Myntra, Jabong is eyeing to shift its focus on premium brands and tap that section in the market by providing latest products in the luxury segment.
Gaurav added that the marketing campaign was focussed on offering new trends and styles to the customers through relevant impact and frequency mediums.
The campaign is supported by OOH (Out-of-Home) advertising, Radio and influencer engagements to further spread the word.