Brazilian children clothing wholesaler, Brascol, has installed RFID-enabled checkout system by iTag Technology to enable faster checkouts by tagging the merchandise, thereby reducing the processing time for the purchases made by its customers to one-third. With the old checkout system, it used to take as long as an hour for the average Brascol customer to process the 500 or so items the customer had loaded into a shopping cart. After the installation of the RFID system, the amount of time needed to checkout 500 items has been reduced to 20 minutes. “This is a huge gain in speed that is directly perceived by customers. We believe this will bring loyalty in our customers,” says Nina Kudagawa, Manager, Brascol.
Taking into consideration the volume of products and inventory turnover, the quantity of RFID tags needed was large, so it was critical to enable a project with payback not exceeding six or eight months. “In recent years, there has been a drastic reduction in the cost of RFID tags and other components, which enabled the customers to invest in the solution,” says Sergio Gambim, Project Coordinator and Director of iTAG.
