Madame, one of India’s leading fashion brands, recently announced plans to expand into various cities across the country, following strong performance in the mid- and post-pandemic era.
The brand currently has over 150 points of sale across the country and plans to increase that number to 800+ by the end of the year.
Owing to management’s swift and creative decision to focus on e-commerce, the company was able to keep its market intact during the peak pandemic. Despite the slow market conditions, it managed a provisional turnover of Rs. 265 crore in FY’22.
Jain Amar Group, the parent company of Madame, has chalked out an investment plan of Rs. 28 crore. Madame looks forward to having more than 185 exclusive offline stores by the end of the financial year 2022.
Over the last year, the company has already expanded its offline reach through exclusive stores, shop-in-shop and large format stores covering diverse regions and catering to all loyal customers.
Commenting on the company’s growth, Akhil Jain, Executive Director of the Jain Amar Group said, “We are very aggressively targeting the expansion of our business and we have already started opening our brand exclusive stores in Tier-2 and Tier-3 cities. Now, the focus is to get 40 percent business from these cities, while 60 percent business comes from metros.”
