India’s leading women’s fashion brand, W by TCNS Clothing Co. Ltd., has launched a campaign ‘Be the Same or Be W’ showcasing its latest collection for the festive season.
The new campaign is targeted towards W’s fashion-first audience and positions the brand as a go-to festivewear brand for women who believe in standing out instead of blending in.
The digital-first campaign showcases distinct head-to-toe looks for various occasions that makes a W woman look differentiated in every setting.
Talking about the campaign, Anant Daga, Managing Director, TCNS Clothing Co. Ltd., said “At W, we have always drawn insights from our consumers’ aspirations. ‘Be the Same or Be W’ is a testament to our constant product innovation. This campaign is for the quintessential W woman, who believes in starting a trend instead of following one.”
The Festive‘22 collection offers unique festive-fusion styles for the contemporary Indian woman. It features an exquisite Insta Saree – a one-piece modern avatar of the traditional saree; Duo Dress – a fusion dress with a layered jacket or attached top for that edge around festivities and Kimono Jumpsuit – an all-in-one ensemble.
The festive collection comes in vibrant hues of blues, reds, greens, pinks and earthy tones of greys.
The specially curated collection also includes offerings from the brand’s new categories, namely W foot-apparel; vegan and cruelty-free make-up range, W- Beauty and W Jewel wear.
W is a brand under the umbrella of TCNS Clothing, which is India’s leading women’s branded Apparel Company. The company designs, manufactures, markets and retails a wide portfolio of women’s branded apparel across multiple brands. The company currently sells its products through 616 exclusive brand outlets, 2,422 large format store outlets and 1,098 multi-brand outlets across India.
