Tata CLiQ Luxury and HSBC India have announced a partnership to launch HSBC Luxe Avenue, an online boutique on the Tata CLiQ Luxury platform featuring a curated selection of luxury brands across categories such as fashion, beauty, and home.
The boutique provides HSBC Premier Credit and Debit Card as well as HSBC Taj Credit Card holders certain benefits, including early access to new product launches, a digital concierge service, and additional reward points on eligible luxury purchases.
According to Tata CLiQ Luxury, the boutique has been developed as a distinct section within the platform to bring together its luxury brand portfolio in one space. HSBC stated that the collaboration aligns with its focus on offering added value and services to its customers.
The Indian luxury market has seen growth in recent years, driven by rising demand from younger, digitally engaged consumers. The new boutique reflects ongoing efforts by retailers and financial institutions to tap into this segment through combined offerings of products and services.
Gopal Asthana, Chief Executive Officer of Tata CLiQ Luxury, said the HSBC Luxe Avenue boutique has been designed as a distinct section on the platform to bring together its luxury brand portfolio in one place. He noted that the collaboration with HSBC aligns with the company’s aim of offering a seamless and sophisticated online shopping experience by combining luxury retail with financial services.
Sandeep Batra, Head of International Wealth and Premier Banking at HSBC India, said the initiative reflects HSBC’s focus on providing added value to its customers. He added that the partnership leverages HSBC’s global expertise and Tata CLiQ Luxury’s brand portfolio to create an enhanced experience for Indian consumers.
