The celebrity-led activewear brand HRX has partnered with EatFit, a nutrition-based food retailer in India. The brands share a common vision of focusing on a healthier lifestyle and nutritious eating.
HRX by Hrithik Roshan is designed to promote healthy living and the offline extension of HRX with EatFit is specifically thought out for Indian citizens to choose healthier eating options. This partnership is projected to skyrocket the annual revenue of the brands.
The brands are expected to launch 10 new stores at present in the metro cities and reach their goal of opening 150 stores across India tapping Tier-1 cities by the year 2025.
The founder of HRX, actor Hrithik Roshan expressed his thrill about this partnership and satisfaction of providing healthier options to Indian citizens. He further continued, “The shared values between EatFit and HRX are deeply interconnected, and we take pride in this synergy.”
Ankit Nagori, Founder, Curefoods, talked about the ability to bring offline stores to a larger consumer base with HRX and expressed hope for a successful partnership.
