House of Pataudi has opened its first store in the new Palladium Mall, Mumbai which offers the latest collections from brands such as Rozana, Jashn and Riwayat etc. The store includes the brand’s regal collection inspired by the heritage of the nawabs and begums.
Saif Ali Khan unveiled the first physical store of the label which was previously only available online, but now has its own flagship in Mumbai.
Commenting on the launch, Saif Ali Khan in a statement said, “We are extremely excited about the new store launch in Mumbai, especially since it’s at the Palladium Mall, one of the most sought-after hubs by Mumbaikars for shopping for fashion and lifestyle. I am honoured to receive the love that customers have shown towards the brand through the years, and with this store addition, I am looking forward to further delighting them by making their moments even more special.”
Manohar Kamath, Chief, House of Brands at Myntra added, “House of Pataudi is one of the most shopped ethnicwear brands on Myntra. The brand’s unique designs have reflected the magnificence and opulence of the legacy associated with Pataudi. We are delighted about this milestone.”
House of Pataudi, which operates in the bridge to luxury (BTL) and premium segments, currently provides Myntra clients with a curated selection of 2500–3000 styles in clothes, footwear and home categories. The company has grown into a major force in the men’s ethnic wear market over time, frequently ranking among the most popular brands on the site. With a tempting beginning price of Rs. 1500, House of Pataudi would be able to appeal to sophisticated Indian consumers who seek authentic experiences and refined aesthetics over the approaching holiday season.
