Fashion retailer H&M is planning to open a new store of its brand – Arket in Bluewater’s Guildhall in May this year. This will be Arket’s first store outside central London. Bluewater Shopping Centre is an out-of-town shopping centre in Stone, Kent, England.
The upcoming store at Bluewater will be spread over an area of 11,000 sq. ft. Here, customers can have an easy overview of the archive collection of the label. The store will also have a café for customers to enhance their shopping experience. The upcoming store will offer Scandi-inspired fashion and homewear.
Markedly, Regent Street in London hosted ARKET’s first store. Currently, it operates a total of five stores in London, Copenhagen, Brussels and Munich. The brand was made available online in Sweden as well as 17 other countries from the first day of its launch on Regent Street in London.
Arket is a very different offering from the high-street giant H&M and it operates at an elevated price bracket compared to the namesake label of the group.
The upcoming Arket store at Bluewater will share the location with Kate Spade, Coach’s debut standalone store in the South East, and The White Company’s new regional flagship.
The brand was launched by H&M with an aim to “democratise quality through widely accessible, well-made, durable products, designed to be used and loved for a long time”.
ARKET is a modern-day market with quality clothing and accessories for men, women and children, and a selection of homeware and stationery items.
