H&M, the fast fashion giant, has inaugurated its 53rd store in India, marking its debut in Ranchi and extending its presence in east India. The new store has rented space in the Mall of Ranchi, offering a diverse range of men’s, women’s, and children’s apparel and accessories.
This expansion underscores H&M’s significant growth since its entry into India nine years ago. By venturing into Jharkhand, H&M strategically taps into the brand-conscious, non-metro market.
The Mall of Ranchi, owned by Pranami Group, opened recently and offers an expansive 3 lakh square foot space housing a variety of Indian and international brands, including H&M, Biba, Arrow, Max Fashion, and Marks & Spencer.
Ranchi, situated in the emerging industrial zone of Jharkhand, the city’s industrial potential combined with the new mall’s offerings make it an attractive destination for both shoppers and brands seeking regional expansion.
