Gymshark has announced the appointment of Rich Sanders as its new chief financial officer (CFO), succeeding Mathew Dunn, who stepped down in December after less than two years in the role.
Sanders, who previously served as the sportswear brand’s strategy director and interim CFO, will report directly to Gymshark founder and chief executive officer, Ben Francis. In his new position, he will oversee the retailer’s financial operations, focusing on sustainable growth, profitability and targeted investment.
Sanders first joined Gymshark in 2021 as head of group corporate finance. He later became strategy director in 2023 before stepping in as interim CFO last year. Reflecting on his appointment, he said he had witnessed the brand’s rapid growth over the past four years and described Gymshark’s fundamentals – particularly its products and brand – as exceptional. He pointed to a recent Gymshark community event, which drew more than 14,000 attendees, as a demonstration of the strong affinity customers feel for the brand. Sanders said he relished the challenge of leading the company’s financial operations as it enters its next stage of growth.
Francis said Gymshark was entering a new phase marked by global expansion, store openings and supply chain investment. He stressed that the business required a CFO with resilience, ambition and pragmatism, adding that Sanders had already played a pivotal role in shaping the company’s financial function and wider vision.
The appointment follows a series of leadership changes at the brand. In February, Gymshark promoted Kim Dolder, its general manager for North America, to chief commercial officer. In her new role, she is responsible for ensuring the business has a unified framework to operate as a fully omnichannel enterprise.
