Hugo Boss Pre-Loved! That’s the name of Hugo Boss’ new premium resale platform, which gets launched any time in the third quarter of 2022.
In its commitment to circularity, the German luxury fashion house’s much-awaited Hugo Boss Pre-Loved will comprise a curated range of clothing that has been traded in by existing customers.
How to use it! Customers will have to first go through an online process which will allow them to return used items to the brand in exchange for credit that can be spent online or in-store on new or pre-owned products.
Once the items are thoroughly checked for quality, the pre-owned products will be a part of a curated second-hand selection for sale.
The resale service will initially include apparels – and accessories later.
Notably, operated by FAUME, the resale service will be accessible through the hugoboss.com online store. While the service will be first launched in France, it will be expanded to the UK, Germany and the US in 2025.
HUGO BOSS is one of the largest German clothing companies with global sales of €2.9 billion recorded in 2019.
