Garment Mantra Lifestyle Ltd., a value fashion retailer with a strong presence in Tier-2 and -3 markets of the country, intends to work with distributors and retailers to increase its market share in northeastern India.
Distributors from Northeastern cities including Siliguri, Gauhati, and Tinasukiya have been identified by the company. It intends to collaborate directly with retailers and give its distribution network immediate access to market intelligence.
Commenting on the expansion, Prem Aggarwal, chairman managing director of Garment Mantra Lifestyle in a statement said, “The company will follow the international pattern to expand the market and connect with the customers to provide pre booked orders to distributors. This setup will be great utility for wholesale customers as well as commission agents, they can use their customer base to grow their business on the backing of our products.”
