Chloe, the French luxury ready-to-wear label for women, unveiled its new flagship store in Seoul. The double storey showroom is spread over an area of 386 square metres in the lively luxury shopping district of Cheongdam in the city.
One of the major highlights of the store is the spectacular facade that consists of beige marble stones, and maison’s logo in brass that glows in day and lights up at night.
While the first floor showcases the best of accessories and leather goods, the second floor displays the full collections that are hung up on brass rails adjacent to footwear. The mannequins are dressed in edited selection of ready-to-wear looks.
The furnishings express Chloe’s vocabulary mirroring the maison’s flagship boutique on avenue Montaigne which contrasts a light femininity with robust architectural details and raw mineral materials.
Tender curvilinear forms on the ceiling, floor and furniture echo the roundness of the letters in the Chloe logo, while a palette of white and powdery beige rose warmed by mustard and polished natural brass illuminate the space.
