With Thomas Lecoq joining as chief executive officer for Frame’s operations in Europe, the Middle East, and Africa, the Californian luxury fashion business is accelerating its growth in these three regions.
Lecoq has been recruited on to spearhead Frame’s expansion in the EMEA regions. With over 15 years of experience in the fashion industry, he has held important positions at labels including Ganni, Zimmerman, Vince, Marc Jacobs, and Giorgio Armani.
Frame continues, saying that its goal for the EMEA region is to more than double its revenue to US $ 60 million in the next three years. It plans to achieve this goal through a combination of physical retail locations—like its two London stores on Draycott Avenue in South Kensington and Marylebone High Street—concessions, and wholesale.
Recognised for its denim, women’s ready-to-wear now accounts for half of Frame’s global sales, a considerable rise from only 15 per cent four years prior. Furthermore, the men’s collection of the Californian brand, which was launched three years ago, has experienced “rapid growth,” and the label anticipates reaching a global turnover of $100 million US dollars in the near future.
