Flipkart, the e-commerce giant owned by Walmart, is betting big to tap the US $ 100 billion fashion market in the country with only 6 per cent having been penetrated by the online retail players.
As per media reports, the company said that Flipkart Fashion has democratised fashion for India. Now more than 40 per cent of new shoppers on Flipkart explore the platform for the first time through fashion.
Flipkart’s biggest flagship event, The Big Billion Days (TBBD), started on Sunday and the e-retailer is offering the widest array of styles available to shoppers not only in metros but in Tier-2 regions and beyond.
It targets to play a role in equalising fashion trends, aspirations and bridging the gap between customers in metros and small towns and cities.
Nishit Garg, Vice President, Flipkart Fashion said, “In preparation for the festive season, we will have the widest selection of styles available for consumers across the country. We will continue to bridge the gap between metros and Tier-2+ regions, where people seek the best of current fashion trends but have limited access from a selection, range and affordability perspective.”
Flipkart has also strengthened its partnership with Puma to make an affordable range of stylish athleisure available to every Indian across the country. As customers are buying more athleisure wear, Puma’s apparel business has grown exponentially in the last 2 years on Flipkart.
Flipkart is working closely with many national, international and regionally renowned fashion brands and sellers in different ways. This includes identifying opportunities for them to connect with consumers across India through the online marketplace. It is connecting more than 5,000 offline branded retail stores from over 300 cities across the country on its platform.
