Fashion and lifestyle brand Superdry has launched its new performance-wear category, Superdry Sport, in the Indian market as it seeks to tap into the country’s rising demand for technical activewear, the company said in a media release on Monday.
The launch marks Superdry’s expansion into performance-driven apparel, with products tailored for running, functional training, and other popular recreational fitness activities among urban consumers. The brand stated that the new line is designed to meet the needs of India’s increasingly fitness-conscious audience.
Superdry Sport will be retailed through the brand’s existing network operated by Reliance Brands Ltd (RBL), which holds a 76% stake in Superdry’s IP for India, Sri Lanka, and Bangladesh. The company currently has more than 200 points of sale across 50 cities, supported by nationwide e-commerce channels.
Superdry said it expects the new performance range to further strengthen its foothold in India’s fast-growing premium activewear segment.
