The fan-based merchandise segment is growing in India and various companies are geared up for the same.

Now, to extend the fan experience beyond the big screen, Veirdo, one of the Ahmedabad-based leading online fashion brands, has joined hands with US-based Marvel Entertainment.

Marvel Entertainment, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over 75 years.

In a statement, Veirdo said that with this partnership, it has plans to provide a range of premium merchandise for fans and bring the Marvel experience home for its fans. Veirdo will come up with Marvel merchandise such as sweaters, men joggers, drop cut T-shirts, jackets, sweatshirts, pajamas, hoodies, activewear, shorts, etc. to its stores. The merchandise partnership would showcase iconic Marvel character prints and quirky designs for both Marvel fans and fashion lovers that would be available via e-commerce platforms and its own website.

Dhaval Ahir, Co-founder of Veirdo said, “We’re thrilled to partner with Marvel Entertainment. Both of our businesses are founded on engaging and captivating stories about heroes, triumphs, success and overcoming every challenge with creativity and innovation. This merchandise partnership will share so many stories with personalised merchandise, creative prints and designs and will give us another reason to enthrall our customers and Marvel fans alike. This engagement with Marvel highlights our passion and commitment to produce the best of fan-based merchandise for one of the leading and trendiest entertainment companies in the world.”