E-commerce platform eBay has launched its newest seller-driven campaign ‘Export Apnao, Business Badhao’ highlighting the challenges that Indian sellers face in terms of unrealistic discount expectations and inability to secure fair prices for their products.
The campaign’s idea stems from the quintessential insight that buyers sometimes could negotiate excessively expecting high discounts from the sellers.
In the first phase of the campaign, the digital ad film released by eBay highlights this dilemma where an oldest customer of an antique shop owner insists for a hefty discount of 40 per cent on a piece of antique jewellery.
A lot of retailers get caught in similar situations where they are left with no choice, but to succumb to the demands of the customers in order to win business and maintain seller-customer relationship.
Through the online marketplace, sellers can tap into the global demands and sell products across categories including fine jewellery, antiques, home linen, clothing, health & beauty, auto-parts, electronic accessories, etc.
The ad film is conceptualised by Clevertize and dovetails perfectly with eBay’s efforts to empower sellers to expand their businesses globally.
The campaign is targeted at both metro and non-metro cities and is calling on prospective sellers (MSMEs and large enterprises) to go global, while communicating with them the various benefits of selling on eBay’s cross-border trade platform.
Pavan Ponnappa, Head – Growth Categories, Shipping & Marketing, eBay, said “Entrepreneurs, large and small are reaping benefits of eBay’s platform, which handholds them to undertake transactions with buyers in 190 countries by providing them with insights on various aspects of online retail export.”
He added “This campaign underlines how eBay will support sellers in getting a fair price for their products and build their business profitably by selling their products to over 182 million buyers. The Honourable Prime Minister’s call to ‘Make for World’ resonates with eBay’s endeavour and the Clevertize team has addressed sellers’ challenges in a most creative and engaging way.”
eBay has also curated a creative banner exclusively for the campaign to showcase its vision of enabling Indian sellers to sell their products to global buyers.
The second phase of the campaign will witness the brand talking about the benefits of ‘Quick Payments’ that eBay sellers realise while selling globally.
eBay India’s cross-border trade business has more than 1,00,000 sellers registered on the website with over 16.8 million product listings.
