Made in Italy, the luxury fashion brand Dsquared2 has launched a new online flagship store in partnership with digital commerce specialist Astound Commerce.
The aim of the brand is to increase its global direct-to-consumer (D2C) reach to achieve maximum revenue while ensuring a fully localised and seamless experience for the customers.
Furthermore, ESW was also appointed in order to design a go-live plan to deliver on the site, for the brand’s entire cross-border e-commerce value chain.
Chief digital officer at Dsquared2, Raffaele Nardo said, “We want to give our customers more from their digital experiences when shopping with us, matching as closely as possible the highly localised experience that they would be used to receiving in-store digitally, and that meant optimising every touchpoint in the online and post-purchase experience.”
He further stated, “Astound had both the technical knowledge and collaborative spirit needed to deliver this project within an ambitious timeframe. We’re delighted that our customers can enjoy an immersive online shopping journey, no matter where in the world they are shopping from.”
