Bengaluru-based women’s ethnic-wear brand, Soch Apparels, has appointed Deepak Mahnot as its Chief Marketing Officer (CMO). Deepak assumes this role to lead Brand Marketing, CRM, Visual Merchandising, PR, and Customer Experience efforts, with the goal of positioning Soch as a dominant force in India’s ethnic wear market.
Mahnot, a seasoned marketing professional renowned for groundbreaking campaigns, including those recognised at Cannes and Effie, is well-known for harnessing data analytics and insights to drive projects both in India and abroad. Prior to joining Soch, he also served as the Marketing Director for Vision Express India Operations for over four years. Throughout his career, he held leadership roles at organisations such as Reliance Infocomm, The Mobile Store, VLCC, and Babyshop (Landmark Group, Dubai).
Mahnot expressed his enthusiasm upon joining Soch, stating, “This is a pivotal moment as the brand prepares for the next phase of exponential growth. I eagerly anticipate assisting Soch in taking the next step forward.”
Vinay Chatlani, MD and CEO of Soch, welcomed Mahnot, commending his diverse industry experience in retail and his strategic acumen in driving business. “We welcome Deepak to the Soch family, as he will play a vital role in shaping our next chapter,” he remarked.
With a presence in over 60 cities across India, spanning 160+ stores, Soch continues to evolve and expand in the ethnic wear market. Deepak’s leadership is expected to introduce innovative perspectives and strategies to fuel the brand’s growth in this sector. Although Mahnot hasn’t replaced anyone in this new position, as it had been vacant for some time, his appointment has only recently been officially announced by the company, amidst the festive season.
