Is India the blue-eyed boy for this Chinese e-tailer!
Yes, Club Factory, the China-based fashion and beauty e-commerce platform, has forgo the marketing fees in its endeavour to lure the Indian sellers from popular online platforms like Flipkart and Amazon among others. The e-tailer is now setting up companies locally to import and sell in India.
The cost of selling could now reduce for local sellers on Chinese platform by 20 to 30 per cent. Currently, the local Indian sellers have to pay 15 to 40 per cent of selling cost (as marketing fee).
For this, Club factory is now asking sellers to share with them the details of their inventory on Amazon as it would enable the e-tailer to get information directly from the online links to list the products on Club Factory. The company has chalked out a perfect strategy to win the Indian sellers.
The Chinese e-tailer has also come forward and offered cash-on-delivery (COD) to shoppers on subscription-based policy. Owing to these policy changes, Club factory expects to see a good number of Indian sellers on their platform.
