British sportswear brand Castore is venturing into new retail territory with the launch of its first outlet store in London, situated at the Outlet Shopping at The O2 mall.
Spanning 1,302 square feet, the unit, located next to fashion label Reiss, occupies a prime spot on the mall’s upper level. The new store showcases a diverse range of innovative collections spanning womenswear, menswear, and a dedicated section for juniors.
Castore joins a prestigious lineup of premium sportswear brands at The O2, including Adidas, New Balance, Nike, and Under Armour, further enhancing the mall’s reputation as a hub for quality athletic apparel. AEG Europe and Crosstree Real Estate, the owner/operators, note a robust performance in the sportswear category, with a significant 18 per cent like-for-like net sales growth and an 8.9 per cent ATV increase compared to the same period in 2023 (January 1 – May 21).
Louisa Dalgleish, Leasing Director at the mall, emphasizes the consistently high performance of the sportswear category and the strategic positioning of The O2 as a premier outlet destination in the UK. She underscores the mall’s commitment to customer satisfaction and brand success, highlighting Castore’s seamless integration into the diverse portfolio of offerings.
Castore’s debut at The O2 marks a significant milestone in the brand’s expansion journey and reinforces The O2’s standing as a dynamic and evolving retail destination.
