Castore, a high-end British sportswear brand, wants to grow even further throughout Europe as a result of its profitable wholesale business, relationships with sports organisations, and new retail locations.
Phil and Tom Beahon, who launched the company in 2015, have seen success in the European market.
Earlier this month, Castore increased its revenue projection for 2023 by 30 per cent, expecting sales to reach £ 200 million (US $ 250 million), or a 100 per cent year-over-year rise.
The business anticipates higher sales as a result of relationships with athletes, such as its newly announced partnership with boxer Joe Joyce, as well as deals with Malaysian golfer Gavin Green and three-time grand slam champion Andy Murray.
The brand’s kit partnerships with new sports teams have been one of the major factors in its success in Europe. These include Athletic Club Bilbao, FC Utrecht, FC Twente, Football Association of Ireland, and Feyenoord Rotterdam.
The expansion of Castore’s physical retail portfolio across the continent has contributed to the company’s success. This includes important European cities including Ireland, Spain, and the Netherlands. Over the course of the following year, the business also intends to launch more core outlets.
The business constructed a distribution unit in Rotterdam in December 2022 to support the logistical capacity of the European development. The 220,000 square foot facility is positioned next to two significant industrial clusters, Botlek and Europoort, and is intended to serve the wholesale, retail, e-commerce, and gift-of-kit sales channels in the European market.
Additionally, Castore has acquired wholesale contracts with companies like Zalando, Intersport, Sprinter, Voetbalshop, Voetbal Direct, and 11Teamsport throughout Europe.
Tom Beahon, Co-founder of Castore, commented, “We’ve put considerable effort into our European expansion, which aligns with our mighty ambitions for Castore to be the world’s number one premium sports brand.”
