Carrefour has appointed Amritraj Kaur as Marketing Head – Carrefour India, as the French retail group prepares for its long-anticipated return to the Indian market. The appointment signals a strong focus on building a consumer-led, omnichannel strategy ahead of the company’s first store launch, which is scheduled for April 2026.
The global retail major is set to re-enter India nearly 12 years after exiting the market following the end of its earlier partnership with the Apparel Group. This time, Carrefour appears to be laying extensive groundwork for its comeback, beginning with senior leadership hires that combine deep understanding of the Indian market with global retail expertise.
Kaur brings 17 years of experience across retail and fast-moving consumer goods, with capabilities spanning store-led marketing, digital-first strategy, loyalty programme design and go-to-market execution.
Over the course of her career, Kaur has been involved in driving growth initiatives at organisations including Walmart, Best Price Flipkart Wholesale, Flipkart, Future Group’s Big Bazaar and fbb formats, LOTS Wholesale Solutions, Amira Foods and, most recently, BnC Foods, which operates the House of Chalu brand.
At LOTS Wholesale Solutions, where she last served as Head of Marketing and CRM, Kaur led marketing for an omnichannel wholesale business and contributed to a 6–7% year-on-year increase in customer transactions. Her responsibilities included launching the company’s first two-tier loyalty programme, implementing marketing automation, strengthening digital customer acquisition and supporting large-format store launches in Sarita Vihar and Greater Noida.
Earlier, at Best Price, operated by Walmart and later Flipkart Wholesale, she led pan-India store launches and performance-led marketing initiatives for a business generating annual revenues in excess of Rs. 3,500 crore (US $ 381 million), while also delivering cost efficiencies through vendor consolidation. At Future Group, she managed regional marketing across 24 Big Bazaar and fbb stores, overseeing clusters with turnovers of more than Rs. 500 crore (US $ 545 million), strengthening her exposure to mass retail and regional consumer dynamics.
Carrefour’s India strategy is expected to focus on large-format retail, private labels, value-led assortments and integrated supply chains, with marketing working closely alongside operations, merchandising and technology teams.
With Kaur’s appointment, the emphasis is on a customer-centric market entry, the creation of robust loyalty and CRM frameworks, the establishment of a strong omnichannel brand presence from the outset and the use of data-led decision-making in tandem with traditional brand-building. As Carrefour works towards its first store opening in April 2026, the company is prioritising relevance and consistency ahead of wider scale-up.
