Missguided, the British fashion e-tailer, is all set to launch its maiden kidswear collections (MG Kids) for kids from the age of 3 months to 7 years.
The e-tailer thus makes its debut in the growing kidswear market – notably with an affordable range inspired by celebrity influence, trendy casuals as well as matching mommy and mini looks.
MG Kids, which will be available online from tomorrow (28 October), comprises exquisite winter essentials and matching pieces that include sweat sets, puffer coats, varsity jackets, cozy winter knitted co-ords and beanies, and many others.
The foray into kidswear section will help the e-tailer complement its successful range of maternity wear. Additionally, Missguided believes that with the launch of kidswear, the e-tailer becomes a ‘one-stop shop’ for ‘Missguided mom’ and her little one(s).
More on the same, Nitin Passi, Chief Executive, Missguided, said “Because we have seen a strong positive customer reaction to our maternity range over the last year, it felt a natural next step to work on MG Kids for that part of her life, too.”
The new range includes three categories: baby (3-24 months), toddler (2-4 years) and kids (4-7 years). Notably, prices range from £4–£14 for baby, £4–£28 for toddler and £6–£30 for kids.
Started in 2009, Missguided has grown into one of the leading online fast fashion retailers for trend-influenced apparels and accessories.