British clothing retailer Marks & Spencer (M&S) will be expanding ‘guest’ brand offering by adding 6 new clothing and footwear brands.
The move is being seen as a part of retailer’s third-party push.
Amongst the brands to be included in its website are renowned menswear and womenswear labels like Albaray, Fat Face and Celtic & Co. Besides, there will be outerwear brand Craghoppers as well.
The website will also add kidswear brand Frugi as well as footwear brand Jones Bootmaker.
While stating reasons to expand guest offering, the retailer said that early results on brands driving frequency have been very encouraging, with increase in the traffic on M&S.com.
Also, the retailer said that new customers who buy into a guest brand were returning to make their second purchase around 10 days sooner than those who did not buy into brands.
While ‘Brands at M&S’ is majorly an online offer, the retailer has also said that it is expanding its in-store trial of ‘Brands at M&S’ to include Argyle Street in Glasgow and Bluewater shopping centre in Kent, amongst some others.
Founded in 1884, M&S generated £10,181.9 million in 2020.
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