Brand Concepts Ltd., a fashion retail house in India, has signed a long-term distribution agreement with Sportlux General Trading to bring global fashion brand Off-White to the Indian market.
Brand Concepts is granted exclusivity to distribute and retail Off-White’s offerings throughout India. The offering includes apparel, footwear, bags and wallets, belts, swimwear and other accessories.
Off-White’s offering will be available through several different retail channels including exclusive brand locations, modern multi-brand retail, select luxury e-commerce sites and a D2C website.
This collaboration signals Off-White’s formal entry into India’s fashion landscape, while simultaneously enhancing Brand Concepts’ portfolio within the premium and luxury segment. Furthermore, the collaboration between Brand Concepts and Sportlux in which they will introduce Off-White in India offers them some strategic advantages including off-white market entry, brand concepts portfolio expansion, in-store expertise and multichannel distribution.
