Indian D2C (Direct-to-Consumer) brand aggregator GOAT Brand Labs has raised US $50 million in fresh funding as it looks to acquire more premium brands and help them scale globally.
Winter Capital, Vivriti Capital, 9 Unicorns, Venture Catalysts and Oxyzo financed its Series A funding, which includes some capital that has been raised as debt.
This new funding follows Bengaluru-headquartered start-up that last year raised US $36 million funding from scores of investors including Tiger Global, Flipkart Ventures, Mayfield and Better Capital. Most of these investors participated in the new round.
In the past year of its operation, GOAT Brand acquired 15 brands, including celebrity-styled Label Life, fashion jewellery Voylla, Indianwear true Browns & Abhishti, childrenswear Frangipani and beauty and skin care platforms Neemli and Nutriglow.
GOAT Brand Labs — founded by Rishi Vasudev, a former Flipkart executive, and Rameswar Misra, who previously started menswear brand Turms and served as senior vice president of women-focused apparel e-commerce marketplace Voonik — operates in the same space as Thrasio, the Boston-based start-up widely credited with the success of this model.
