The Florida-based multichannel retailer, Boston Proper, which was once owned by Chico’s FAS Inc, has been taken over by the Brentwood Associates.
However, Sheryl Clark, the President and Chief Merchandising Officer of Boston Proper, has been retained by Brentwood Associates.
According to a company statement, the Boston Proper’s President and Chief Merchandising Officer Sheryl Clark will remain with the company to help Brentwood ‘refocus on building a unique and compelling direct-to-consumer lifestyle brand through Boston Proper’s print, digital and social channels.’
Founded in 1992, Boston Proper sells high-end women’s apparel and accessories directly to consumers through its website and mailing catalogue. Though, acquired by Chico’s FAS Inc in 2011, Boston Proper was soon put up for sale. Chico’s FAS Inc also declared the closure of 20 existing brick-and-mortar stores of Boston Proper.
Also Read – Net income up at Chico’s FAS
Speaking on the role of Brentwood in promoting Boston Proper, Clark said, “We will reignite the passion around the brand, strengthen the quality of our service and further enhance the personal relationships that drive our business. Everyone changes. We’ve changed. Our customer has changed. The world has changed. But our core attitude is still there. We’ve started the conversation with our customers, and they’re eager to join us on this journey of growth and rediscovery.”
“We have a proven track record of success with our business model and a strong understanding of who we are and vision of where we want to go,” he added.
Confirming the acquisition move, Eric Reiter, a partner at Brentwood, said that the investment firm had been following Boston Proper’s business for over a decade now. “They occupy a unique and compelling niche within the women’s apparel and accessories market, and we believe we can be a valuable partner in their next stage of growth,” he said.
