Plus size clothing brand Big Hello has entered the north Indian markets with its first retail experience store in Lucknow. The new store features a clothing and accessories range for plus-size men and women.
The store opening marks a significant milestone for the brand’s expansion plans as it aims to launch 50 new stores this financial year. The brand currently runs its own e-commerce website along with 20 retail outlets across cities of Hyderabad, Chennai, Bangalore, Guntur and Vijayawada.
The collection features a diverse range of apparel, including trousers, jeans, chinos, shorts, shirts, T-shirts, blazers, kurtas, ethnic bottom wear and bandhgalas. To complement these garments, the range also includes accessories such as belts, tummy tuckers, scarves, ties, pocket squares and suspenders.
Owned by Absolute Brands and Retail Private Limited (ABRPL), the speciality fashion brand is led by founder Vishnu Prasad, catering to fashion-conscious plus size customers.
