Biba, the ethnic wear and lifestyle brand, has unveiled its inaugural brick-and-mortar establishment in the United States. Nestled in Iselin, New Jersey, this outlet showcases a plethora of both casual and ceremonial attire tailored for women.
“Biba lands in the USA,” announced the brand on Facebook. “We are proud to open our very first store in New Jersey, bringing you a fresh array of exquisite designs and chic fashion. Don’t miss out on this milestone moment- come and experience Biba’s unique style in the heart of America!”
Inside, patrons are treated to a diverse assortment of ready-to-wear kurtas, Anarkalis, and fusion-style garments such as tunics and shirts, all adorned with lively cotton prints. This unveiling coincides with Biba’s summer 2024 collection.
With its foray into the US market, Biba endeavours to forge connections with the non-resident Indian community and other customer demographics, while elevating its global brand presence.
