Apparel retailer Gap Inc. has announced appointment of Mark Breitbard, who was instrumental in delivering the product-led resurgence of Gap’s North America business, as President and Chief Executive Officer (CEO) of Banana Republic. He will report to Art Peck, President and Chief Executive Officer of Gap Inc., and will serve on the company’s senior leadership team. Peck will continue to directly oversee Banana Republic until Breitbard joins the company in early May.
“Mark brings significant retail leadership experience to Gap Inc., along with deep knowledge of the company and our customer. We know what Banana Republic is capable of, and Mark’s ability to drive transformation and innovation will help revitalize the brand and position it to achieve its long-term potential,” Art Peck was quoted in a statement issued by the Company.
Most recently, Breitbard served as Chief Executive Officer at The Gymboree Corporation from 2013 until early 2017. He also served as Chief Merchandising and Creative Officer of Old Navy from 2009 to early 2010. Previously, Breitbard served in leadership roles at Levi Strauss & Co. and Abercrombie & Fitch.
Expressing his delight, Breitbard said, “I believe there’s tremendous opportunity for Banana Republic to differentiate itself with optimized product and customer experiences. I’m looking forward to working with the Banana Republic team to build the brand for the future.”
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Gap Inc. is a leading global retailer offering clothing, accessories, and personal care products for men, women, and children under the Gap, Banana Republic, Old Navy, Athleta, and Intermix brands. Fiscal year 2016 net sales were US $ 15.5 billion.
