AZ Factory is once again making waves, building upon the success of its previous trial run.
This summer, AZ Factory will introduce its latest collections and numerous collaborative projects to the public through an exciting physical retail experience—the opening of its second pop-up store in Paris.
Situated in the vibrant Marais district, this ephemeral boutique will welcome visitors from 26th June to 6th July, offering a unique opportunity to explore AZ Factory’s exceptional creations firsthand.
Located at 23, rue du Pont-aux-choux in a space called Happy the Curious, the store covers nearly 200 square meters. Similar to last year’s showcase, which featured Thebe Magugu, Ester Manas, and Cyril Bourez, this year will also highlight products from new collaborators.
AZ Factory’s Spring/Summer 2023 collection, designed by Lutz Huelle, takes the spotlight and will be available for purchase in the store.
Additionally, Huelle crafted the exclusive pre-collection for spring 2024, which will be showcased solely to retailers in a non-public showroom area.
The boutique will showcase creations from two other AZ Factory ‘Amigos,’ a term used by the label to refer to designers and young talent invited to contribute to its collections each season following the passing of Alber Elbaz in April 2021.
