Swedish sneaker-to-fashion brand Axel Arigato is marking a milestone for its signature product, the Clean 90 sneaker model, with an exclusive takeover day on 15th June in London and Stockholm, under the banner ‘Clean 90, Made For’
During this special event, both stores will showcase an exclusive range of Clean 90 models, allowing visitors to delve into the classic silhouette and receive a complimentary Axel Arigato branded leather lace charm to personalise their pair in-store.
Originally introduced in 2015, the Clean 90 was conceived to offer a contemporary twist on the brand’s bestselling low sneaker, embodying the essence of Scandinavian modern minimalism. It empowers wearers to express their individual style effortlessly, seamlessly complementing both formal attire and casual ensembles alike.
Despite being a decade-old label, Axel Arigato recently expanded its footprint with the opening of its Covent Garden store earlier this year. Spanning 2,500 sq ft, the space presents an extensive collection of womenswear, menswear, and accessories in an open gallery-style setting, meticulously curated to highlight the brand’s products and collaborations.
The United Kingdom holds significant importance for the brand, as evidenced by its collaboration last year with esteemed UK luxury label Mulberry on a limited-edition capsule collection, featuring items priced from £ 45 to £ 1,950.
