Authentic Brands Group has entered into a long-term partnership with the Orbico Group to accelerate the expansion of its recently acquired Dockers brand across Europe and Central Asia.
The deal comes months after Authentic acquired Dockers from Levi Strauss & Co. in a deal valued at US $ 311 million. Orbico, a major distributor operating in multiple European markets, has signed a licensing agreement with Authentic to develop and distribute Dockers across its network.
According to Authentic, the collaboration will leverage Orbico’s established pan-European reach to expand Dockers’ footprint in both traditional and emerging markets. In its own statement, Orbico said the partnership represents a strategic move to deepen its presence in the business casual and lifestyle apparel category.
Jamie Salter, founder, chairman and CEO of Authentic Brands Group, described Dockers as “a natural fit for the Authentic model,” citing the brand’s heritage, high consumer awareness, and solid licensing foundation. He added that Authentic sees “significant potential to build on [Dockers’] legacy and grow the brand across a variety of categories.”
The agreement also aligns with Authentic’s wider strategy to expand its licensing footprint globally, having already secured other regional partners to operate Dockers in the US and Canada.
The transaction remains subject to customary closing conditions, with the full transition of Dockers’ non-North American operations expected by early 2026.
