In a strategic move following its acquisition of lifestyle group Boardriders earlier this year, Authentic Brands Group has selected Liberated Brands as the retail and e-commerce operator for its newly acquired labels, including Quiksilver, Billabong, Roxy, RVCA, Honolua, and Boardriders in the US and Canada.
This long-term agreement extends to Liberated Brands becoming the license partner and wholesale distributor of Billabong, RVCA, and Honolua adult sportswear, activewear, swimwear, outerwear, headwear, and base layer products in these regions.
Liberated Brands, already a core licensee and operating partner for Authentic Brands Group’s owned brands Volcom and Spyder, brings its expertise in technical design, brand development, and ambassador management to this expanded role.
Expressing excitement about the partnership, Nick Woodhouse, president and CMO of Authentic, said, “As evidenced by their focus on the growth of Volcom and Spyder, Liberated’s unwavering commitment to innovation and community engagement makes them the ideal partner to take on Billabong, RVCA and Honolua, as well as the retail operations for the best lifestyle brands inspired by skate, surf and snow.”
“Together, we look forward to implementing our strategic vision for growth and expanding the brands’ presence in the US and Canada.”
Additionally, Authentic Brands Group hinted at unveiling more strategic partners in the coming months as it continues to expand its brands across diverse categories and territories.
