ASICS, the leading Japanese sports brand and Apparel Group, the leading regional conglomerate, have partnered to launch ASICS retail stores in Qatar, UAE, Saudi Arabia, Oman and Bahrain.
As per reports, signifying the brand’s commitment to the region, the franchise contract includes the rollout of 20 stores within the next five years and is set to begin with the official opening of ASICS store in Qatar on 5th December.
Mano Takayuki, General Manager, ASICS Arabia commented on this partnership, “We are very proud to partner with Apparel Group for the launch of ASICS stores in the GCC. This marks a new stage of growth for the brand in the Middle East and signifies our commitment to enhancing communities through sports.”
Neeraj Teckchandani, CEO of Apparel Group said, “As Apparel Group continues its journey to strengthen its position as one of the leading retail conglomerates in the region and globally, we are proud to announce our strategic partnership with ASICS. With this partnership, Apparel Group remains committed to identifying innovative approaches to strategic alliances that enable us to stay at the forefront of consumer trends and grow our global footprint.”
