Arzooo, a well-known B2B retail tech start-up, will launch a new B2C digital platform for offline retail stores to help them with customer acquisition.
As per Inc42.com, there could be an investment of US $ 6 million to US $8 million in this initiative, though there’s no confirmation on the same from the company.
For almost a month, this B2C platform has been running on a pilot mode and now it is officially set to be launched in the first week of August.
A significant portion of the investment to build and scale the product will come from Arzooo’s recently raised US $70 million in its Series B funding round.
Recently Arzooo had said that it would deploy the fresh funds to develop its tech infrastructure and expand business.
It is being said that the existing retail stores on Arzooo’s new B2B platform will now have a separate digital platform to reach out to their customers and drive up sales. There are also some products coming up on the payment side in order to modernise offline retail stores with better and smart payment solutions.
Ex-Flipkart colleagues and IIT-Kharagpur alumni Khushnud Khan and Rishi Raj Rathore foundedArzooo in 2018.
