With effect from 1st September, Under Armour has named Franck Denglos vice president of commercial for Europe, the Middle East, and Africa (EMEA).
Denglos’ new position will see him in charge of all EMEA sales channels, including wholesale, distributors, e-commerce, and retail, with an emphasis on growing the U.S. sportswear company’s market share and speeding up growth. His office will be in the company’s Amsterdam location.
Denglos comes to Under Armour from Adidas, where he most recently served as president of Adidas Italy. He has over 25 years of experience in the sports, lifestyle, and fashion industries. Previously, he held roles at Adidas as global vice president of group strategy at speed and global vice president of sales and general manager at international clearance/B2B.
“We are delighted to welcome Franck Denglos as our new VP of commercial for EMEA further solidifying our commitment to bringing in world-class talent that drives our business forward,” said Kevin Ross, senior vice president and managing director of EMEA at Under Armour.
The new appointment comes on the recent appointments of Yassine Saidi as chief product officer and Eric Liedtke as executive vice president of brand strategy, at Under Armour.
