Founded by former journalist Neha Verma, homegrown fashion label Aabharnam is emerging as a brand that is rooted in reverence, resilience and restoration.
Drawing from a rich familial lineage steeped in artisanal heritage, Aabharnam stretches itself beyond being more than just a label to a cultural movement. From Banaras to Chanderi, it champions rare weaving techniques such as Tanchoi, Kadhua and Meenakari in luxurious silks, while highlighting the subtle sheen of Chanderi’s translucent cotton-silk blends. Its recent curation of Dastaan-e-Dastkari at TEH Bazaar, inaugurated by the Honourable Prime Minister, positions the brand as not just a participant but a custodian of India’s craft narrative. The brand’s debut collection Aarambh beautifully captures this ethos, merging heritage weaves with design sensibilities tailored for the modern woman. The collection showcases a refined display of India’s weaving legacy featuring Banarasi sarees in rich Katan, luminous Tussar and heritage Munga silks, brought to life through intricate Tanchoi, Meenakari and Kadhua techniques. Each piece is handwoven by skilled women artisans in Banaras, reflecting the city’s spiritual and cultural gravitas in every thread. Alongside Banaras, the label champions the delicate artistry of Chanderi, while working with pure silk and Chanderi cotton to create sarees that marry transparency with texture, adorned with signature zari accents.
But beyond technique lies the label’s true power – one that is grounded in community impact. With 48 looms across clusters and over 250 women engaged, Aabharnam builds dignified livelihood while preserving generational know-how.
