Army-inspired apparel label Warrior World has secured investment on Shark Tank India, following a pitch centred on scaling a mass-market fashion brand built around military aesthetics and patriotic appeal.
Founders Keyur, Uday, Dharmin, Kapil and Jigar presented their vision of making army-inspired streetwear widely accessible across India while maintaining durability and quality standards. The company stated that 82% of its revenue is derived from military-themed designs and emphasised that its garments are engineered for longevity, with high-density prints tested to endure up to 50 washes.
The founders indicated that Warrior World operates on a lean, bootstrapped model. Prior to launching the brand, they had run women’s ethnic wear ventures, including Bahuji, between 2015 and 2023.
According to figures shared during the pitch, the company’s revenue rose sharply from Rs 92,000 (US $ 1014) in FY 23–24 to Rs 6.4 crore (US $ 705,000) in FY 24–25. It has projected revenues of Rs 30 crore (US $ 3.31 million) for FY 25–26. The business is currently operating at a 15% EBITDA margin on a year-to-date basis and reports a customer repeat rate of 24%.
Warrior World positions itself as an affordable brand, with individual T-shirts priced at Rs 399 (US $ 4.40), packs of three at Rs 999 (US $ 11.01) and packs of five at Rs 1,499 (US $ 16.53). Operationally, the company relies on a proprietary, technology-enabled order management system, with 98% of sales generated through its own website. Its made-to-order production model eliminates finished-goods inventory and supports streamlined fulfilment via a pick-list dispatch system.
The founders entered the programme seeking Rs 75 lakh (US $ 82,700) in exchange for 1% equity, implying a valuation of Rs 75 crore (US $ 8.26 million). Following negotiations, Vineeta Singh agreed to invest Rs 75 lakh (US $ 82,700) for 1% equity, alongside a 1.5% royalty until Rs 1.25 crore (US $ 137,000) is recovered, thereby maintaining the company’s Rs 75 crore (US $ 8.26 million) valuation.
With the fresh capital infusion and strategic backing, the founders stated that they aim to scale operations by increasing their customer lifetime value of Rs 2,100 (US $ 23.15) and average order value of Rs 940 (US $ 10.36), as they work to position military-style streetwear as a mainstream fashion category in India.
