Amid market growing challenges in the apparel industry, US-based activewear brand Vuori has received a significant investment worth US $ 825 million.
With the latest development, the company’s valuation is raised at a US $ 5.5 billion high. The funding round was spearheaded by General Atlantic and Stripes, along with several other investors.
This recent investment is structured as a secondary tender offer, which means it primarily involves buying out existing shareholders, rather than issuing new stock. As a result, the key investors will become strategic partners in Vuori’s future growth.
CEO and founder Joe Kudla highlighted that the investors bring valuable industry experience, which helps “accelerate the company’s expansion while ensuring sustainable global scaling”.
In a statement, Kudla expressed excitement about continuing Vuori’s mission to create high-quality products that foster deeper consumer connections.
This latest round of funding builds on the company’s previous US $ 400 million investment in 2021, which had valued Vuori at US $ 4 billion.
The new investment reflects the company’s strong momentum in disrupting the athleisure market, which is expected to grow at a compound annual growth rate (CAGR) of approximately 7 per cent in the US through 2028.
