Ammarzo, a luxury sleepwear brand, has formally entered the global stage with its launch in the Gulf Cooperation Council (GCC) market. This move makes the brand have a presence in the region in countries such as UAE, Qatar, Kuwait, Bahrain and Oman, via popular online platforms like Noon and Namshi.
The expansion creates new windows to tap into an upscale fashion-conscious consumer base in the GCC. By associating with Noon and Namshi, Ammarzo guarantees convenient accessibility, quick delivery, and a varied product mix suited to local consumers. Ammarzo’s sleepwear ranges from satin robe sets and lace chemises to co-ord sets and eye masks.
Founder and CMD Chahatt Khanna shared that for them, entering the GCC is not merely about market expansion—it’s about cultural resonance. Middle Eastern women have a nuanced sense of beauty that aligns perfectly with Ammarzo’s ethos of grace, sensuality, and femininity. She added that they’re excited to introduce their curated collections to this discerning audience and celebrate their shared appreciation for elegance, comfort, and meaningful living.
