Spanx, the renowned US underwear maker, has named Kim Jones as its new CEO, with immediate effect.
The womenswear brand couldn’t have asked for anyone better than Kim, as she has been serving the company for 15 years.
Prior to her promotion as a CEO, Kim recently served Spanx as its President and CFO. Martin Elliott will, reportedly, now take over role of CFO and will be overseeing all financial functions at the company.
Martin has more than 25 years experience in financial planning and analysis.
Last year, Kim had worked closely with founder Sara Blakely to sell a majority stake of Spanx to investment firm Blackstone – the much awaited deal that valued the company US $ 1.2 billion.
Crediting Kim for Spanx’s growth, Sara said “Kim has a deep understanding of the operating side of the business and financial disciplines and has great instinct for the customer.”
Founded in 2000 by Sara, with US $ 5,000, Spanx quickly became known for its work in shapewear, but has expanded into activewear, apparel, denim, swimwear, leggings and intimates, amongst other categories.
