Even with heavy competition from all directions, online shopping behemoth Amazon shows no signs of slowing down. According to market research firm eMarketer’s most recent forecast for the US ecommerce market, the Silicon Valley-based shopping powerhouse is set to capture 49.1 per cent share of the entire market by the end of the 2018.
Last year, Amazon was controlling 43.5 per cent of American e-commerce and in terms of overall retail (combining both physical and digital), the tech company controls about 5 per cent of the overall market in the US.
The research also reveals that the total value of ecommerce sales in the US are valued at US $ 252.69 billion in 2018. After Amazon, the biggest chunk of the market is occupied by eBay, Apple, and Walmart at 6.6, 3.9, and 3.7 per cent respectively. It is easy to see from the figure how vast of a difference is there between Amazon’s share versus even the second best player on the field. Other retailers in the ‘Top 10’ include Home Depot, Best Buy, QVC Group, Macy’s, Costco, and Wayfair in descending order of market capture.
Andrew Lipsman, Principal Analyst, eMarketer explains, “More buyers transacting more often on Amazon will naturally attract third-party sellers. But because third-party transactions are also more profitable, Amazon has every incentive to make the process as seamless as possible for those selling on the platform.”
In terms of just apparel sales, the figures are expected to touch US $ 39.88 billion in the US, growing at a pace of 38 per cent. For Amazon specifically, apparel (bolstered by its recent push into private label offerings) will account for 15.4 per cent of Amazon’s ecommerce growth.
