Amazon has announced the closure of its brick-and-mortar apparel stores, signaling a shift in its physical retail strategy. The company confirmed the closure of its two Amazon Style stores located in Columbus, Ohio, and Glendale, California, by 9th November.
In a statement, Amazon spokesperson Kristen Kish explained, “After careful consideration, we’ve decided to close our two Amazon Style physical retail stores and focus on our online fashion shopping experience, where we’re offering new, exciting selections at great value and introducing innovative technology to meet the needs of every customer.”
In January 2022, Amazon introduced this concept before making the Glendale store accessible to the public in May 2022. This marked Amazon’s inaugural venture into selling apparel, footwear, and accessories offline, signifying its latest effort to establish a presence in physical retail.
Amazon is working closely with affected employees, offering them options to transition to other roles within the company. Kish said. Employees who choose not to stay with Amazon will be provided with severance packages.
